November 25, 2022

NBA, NBPA, Cisco, Take-Two Interactive, The Starbucks Foundation, Bank of America and Delta Air Lines Join Covenant House to Provide Over 4 Million Nights of Housing for Homeless Youth

“At 50, our mission is more dynamic, more relevant and more important than at any time in our history,” said the President and CEO of Covenant House. Kevin Ryan. “But the hardships of the COVID pandemic have laid bare the scale of the youth homelessness crisis. We need to do more. Today our young people are calling on us to be bolder, to amplify their voices and to grow this movement to end youth homelessness.”

Rising to Tomorrow is a year-long, cross-channel campaign that provides opportunities to learn about and get involved in the fight to end youth homelessness through groundbreaking new research launches, thought leadership opportunities, meaningful in-person/virtual events, and our biggest sleepover yet.

The campaign will include Robin Robert, host of ABC’s “Good Morning America”, who will receive the prestigious Covenant House Beacon of Hope Award in recognition of her tireless efforts to amplify the voices of homeless youth and inspire millions of young people to be proud, strong and brave. Robin joins an elite group of distinguished past recipients of the Beacon of Hope Award, including: First Lady Laura Buisson; rock star and philanthropist Jon Bon Jovi; country star and philanthropist Martina McBride; Yankees General Manager Brian Cashman; humanitarian Olivia Harrison, wife of the late Beatle great and philanthropist George; six-time Tony Award winner audra mcdonald; and winner of the Golden Globe and Emmy Award Rachel Brosnahan.

“Our Rising to Tomorrow campaign will stand up for our strong and resilient young people and, with the help of dedicated partners and incredible ambassadors like Robin Robert, we will grow our movement and renew and strengthen our commitment to ending youth homelessness,” said Ryan. “It can be done, and it must be done.

Rising to Tomorrow’s goal is to provide more than 4 million nights of housing over the next five years, including opening more beds, serving more food, meeting more medical and mental health needs. “We will also amplify our advocacy efforts, for racially just housing and for human rights, attacking what we know to be the root causes of youth homelessness,” Ryan said.

Covenant House could not achieve this goal without the support of its partners and their commitment to helping the organization end youth homelessness. The NBA, NBPA, Cisco, Take-Two Interactive, Starbucks Foundation, Bank of America and Delta Air Lines commented on the importance of addressing youth homelessness and supporting Covenant’s ambitious Rising to Tomorrow campaign House:

“We are proud to work alongside our partners at the NBPA to support Covenant House as they launch Rising to Tomorrow and continue their decades-long commitment to ending youth homelessness nationally and in the communities where the NBA and our teams live, work and play,” said Kathy Behren, Chairman of Social Responsibility and NBA Player Program. “As many continue to be impacted by the pandemic, we know it’s more critical than ever that we work to make a difference in the lives of young people at risk.”

“Our investment in Covenant House reflects our players’ commitment to addressing inequalities between communities and supporting organizations that seek to improve the lives of those in need,” said Lyzz Ogunwo, acting CEO of the NBPA Foundation. “We are thrilled to be part of this united effort to support this important work around homelessness.”

“For eight years, Cisco has been proud to partner with Covenant House to help young people overcome homelessness,” said Francois Katsoudas, responsible for human resources, policies and objectives at Cisco. “We have engaged over 1,600 staff to assist Covenant House programs in a variety of ways, all with the goal of building a bridge to hope for homeless youth and survivors of human trafficking. We see this Rising to Tomorrow campaign as an exciting new opportunity to expand our partnership and we look forward to working with other incredible young people from Covenant House.”

“Youth homelessness is nothing short of a crisis,” said Strauss Zelnick, president and CEO of Take-Two Interactive, who along with his wife, Wendy Belzberg, was instrumental in funding a new purpose-built facility at New York City which opened in November. “This Rising to Tomorrow initiative looks at the issue of youth homelessness and tackles it head-on. If we are successful, we will put more of our most vulnerable youth, homeless children and survivors of human trafficking out of harm’s way and on a sustainable path to independence.”

“At Starbucks, we believe it is our responsibility to build bridges and advance equity on behalf of our partners (employees) and communities,” said Virginia Tenpenny, Chief Social Impact Officer at Starbucks and member of the Starbucks Foundation Board of Directors. “Comprehensive support is essential to help homeless youth overcome systemic barriers to transform their lives and achieve lasting independence. We are proud to work with Covenant House to support this initiative and create career paths for homeless youth. »

“As an active partner in supporting the mission and principles of Covenant House, we know the impact connecting young people to opportunity can have on the communities we serve,” said Stephanie Lomibao, senior vice president and head of the ESG program for Bank of America. “We believe that initiatives like Rising to Tomorrow will advance economic mobility by helping individuals overcome extraordinary obstacles. We are proud to be part of this campaign as we collectively work to end youth homelessness.

“Our partnership with Covenant House began in 2012, and we have been fortunate to work with youth in Covenant House programs across the United States and around Mexico City,” noted Stephanie Asbury, senior vice president – ​​global talent, Delta Air Lines. “We just opened a youth development center at Covenant House New York where young people will have a variety of classes and experiences, including resume writing, music and creative arts, poetry and writing. “creative writing, financial literacy, and planning. Working with young people as they pursue their dreams continues to be an incredible gift to all of us at Delta Air Lines.”

To join us in the fight to end youth homelessness and support our work to provide over 4 million nights of housing, go to

Covenant House is the largest primarily privately funded agency in the Americas. It provides shelter, food, medical and mental health care, crisis intervention, educational and vocational services, and a range of support services to homeless youth, regardless of race, their religion, their sex. gender orientation, identity or expression. For 50 years, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation, providing an environment rooted in unconditional love, absolute respect, and unwavering support. released. Our high-quality staff and programs and services help young people achieve housing stability, heal from trauma, and hone their interests and skills to forge new paths to independence. Our doors are open 24/7 and this work is carried out at all Covenant House locations in United States, Canada, Mexico, Guatemala, Honduras, and Nicaragua. For more information, visit

SOURCE House of the Alliance